REAAL Studio
Our challenge was to design and develop a website that achieves the fine balance between simplicity and excitement. Given that their clients comprise an equal blend of corporate and contemporary tastes, our aim was to create a platform that appeals to both markets.
Drawing inspiration from brutalism and the blank canvas of a new website, we approached the entirety of our project as an opportunity to craft a truly distinctive digital experience.
We incorporated elements such as dotted outlines and transitions without eases to create a unique visual language. For instance, the loading images display a placeholder box, the heavy use of the bold Helvetica inspired font - Neue Haas Unica, and the logo with the handles, anchor points and bounding box still present, contributed to the overall design aesthetic we aimed to achieve.
REAAL Studio have been busy rebranding! Explore their portfolio, inspired by the aesthetics of brutalism.
REAAL Studio
REAAL Studio have been busy rebranding! Explore their portfolio, inspired by the aesthetics of brutalism.
